Presentation: BélAir Lab, Bringing Japan Onto the World Perfumery Map
Perfumarie, SoHo, New York City
OUR AREAS OF EXPERTISE //
BEAUTY, BRANDING, CONSUMER TRENDS, CPG, HUMANCENTRIC DESIGN, ENTREPRENEURSHIP, FASHION, FOOD & SPIRITS, FRAGRANCE, HEALING ARTS (AROMATHERAPY, FUNCTIONAL PRODUCTS, INGESTIBLES, PLANT MEDICINE,) HOSPITALITY, INNOVATION, LIFESTYLE, MANAGEMENT ADVISORY (PERFORMANCE COACHING), MARKETING (CONSUMER INSIGHTS, RESEARCH, STRATEGY,) PACKAGING, PSYCHOLOGY, RETAIL (CERTIFICATION & REGULATORY REQUIREMENTS, MARKETPLACE DESIGN, STRATEGY.)
CLIENTS //
+ ACQUA DELL’ ELBA
+ ANIMA VINCI
+ AQUAPHOR
+ AVROKO
+ AMEON SKIN
+ AMERICAN SOCIETY OF PERFUMERS
+ ARDBEG
+ AROMASTER
+ AUGUST GETTY ATELIER
+ BERGDORF GOODMAN
+ BILT CARD
+ BONEFISH GRILL
+ BOOST MOBILE
+ C16 BIOSCIENCES / PALMLESS
+ CALVIN KLEIN
+ CARHARTT WIP
+ CASWELL-MASSEY
+ CHANDON
+ CHANEL
+ CODE DECO
+ COLIN COWIE
+ COSTELLO TAGLIAPIETRA
+ CRESCENT HOTELS & RESORTS
+ CROSBY STREET HOTEL
+ DIOR
+ DKNY
+ DUNKIN’ DONUTS
+ EBAY
+ ELISIRE
+ EMERSON COLLECTIVE
+ FLEMING’S STEAKHOUSE
+ FORTNUM & MASON
+ THE FRAGRANCE FOUNDATION
+ FUTUREFEST / NESTA
+ THE GLENLIVET
+ THE GLENMORANGIE
+ GRANDLIFE HOTELS
+ HELENA CHRISTENSEN
+ HENRY ROSE
+ HERD OF WOLVES
+ HERO “BLOOM”
+ IFONLY
+ J BRAND JEANS
+ L'ETOILE
+ LIBERTY LONDON
+ LIFEHOUSE HOTELS
+ LINCOLN CENTER
+ THE MACALLAN
+ MACY’S
+ MAYBELLINE
+ MASQUE MILANO
+ MORGANS HOTEL GROUP
+ MILLER HARRIS
+ MiN NEW YORK
+ MUSEUM OF ART & DESIGN (MAD)
+ MUSEUM OF FOOD & DRINK (MOFAD)
+ NEW ERA CAP COMPANY
+ NEW YORK FASHION WEEK
+ NOBILE 1942
+ THE NORWOOD CLUB
+ OUTBACK STEAKHOUSE
+ PARFUMS QUARTANA
+ PENDRY HOTELS
+ PEOPLE’S REVOLUTION
+ PHLUR
+ PLUME IMPRESSIONS
+ PROMETHEUS REAL ESTATE GROUP
+ RAYMOND WEIL
+ REVLON
+ ROY YAMAGUCHI
+ THE SALON PROJECT
+ SANA JARDIN
+ SELFRIDGES
+ SILVERBLADE PARTNERS
+ SINGLE THREAD FARMS
+ TAKASHIMAYA [SINGAPORE]
+ TERRA333 [JAY HOTEL, SF]
+ TOM FORD BEAUTY
+ TOYOTA SCION
+ TULIPE FIEVRE
+ WILE SCENTS
+ WALT DISNEY WORLD
+ THE WITNESS APT (TRENDLAND)
+ WFFC
+ WORLD TASTE & SMELL ASSOCIATION
+ VEUVE CLICQUOT
+ VIVOCITY [SINGAPORE]
+ MORE
ENGAGEMENTS //
+ ADVISOR, “FLAVOR, THE WORLD TO YOUR BRAIN”, 2024 EXHIBIT AT MOFAD (MUSEUM OF FOOD & DRINK)
+ LEAD RESEARCHER, THE TASTE & SMELL SPECTRUM with DR. RACHEL HERZ AND MARTHA BAJEC, WORLD TASTE & SMELL ASSOCIATION
+ CEW 2020 BEAUTY AWARDS WINNER VOTING COMMITTEE
+ JUDGE, 2019 BEAUTY INDUSTRY AWARDS
+ U.S. DELEGATION TO COSMOPROF 2019
+ ALLIANCE & ADVISOR, THE ITALIAN TRADE COMMISSION (ITC) 2018-
+ ADVISOR, THE SCENT, A CELEBRATION OF ARTISTIC & NICHE FRAGRANCES
+ JUDGE, 2018 PERFUMED PLUME AWARDS FOR FRAGRANCE JOURNALISM
+ JUDGE, 2017 PERFUMED PLUME AWARDS FOR FRAGRANCE JOURNALISM
+ SPEAKER & OLFACTORY ARTIST, FUTUREFEST 2016
+ EXHIBITING (BRAND) & OLFACTORY ARTIST, PITTI FRAGRANZE 2015
+ EXHIBITING (BRAND) & OLFACTORY ARTIST, CANNE 2015 TWFA
+ EXHIBITING (BRAND) & OLFACTORY ARTIST, ESXENCE MILANO 2015
+ EXHIBITING (BRAND) & OLFACTORY ARTIST, PITTI FRAGRANZE 2014
+ SPEAKER & PANELIST, LUXURY INTERACTIVE 2012
+ The Art and Science of Synesthesia with
Dr. Avery Gilbert
+ A Series for Gilt City
+ Aphrodisiacs: Tequila, Vosges & Scents
+ Perfume Shrine
+ Colin Cowie: Love Potions
WORKSHOPS //
Sensory Indulgence by Mindy Yang:
Soho's specialty apothecary hosted a series of unique, scent-inspired events throughout May, designed to captivate your senses in a remarkable way.
The intimate sessions, known as Rituals II ($85), invited participants to embark on an olfactory journey, guided by expert Mindy Yang. Attendees explored a collection of curated fragrances that transported them to places around the world, from a sultry afternoon in Havana to a romantic night along the Seine.During the Scents for Foodies session, Yang unveiled the intricacies of each scent as guests savored the notes. "Cocktail architect" Yusef Austin then crafted visionary elixirs inspired by the fragrances, which were complemented by carefully selected small bites. The Aphrodisiacs session delved into the world of pheromones and alluring scents, paired with Austin's enchanting love potions. The Perfumed Spirits session offered an advanced exploration of potent fragrances and spirits.
Rituals II proved to be a transformative sensory experience that introduced participants to scents they never knew they loved. As the evening progressed, the fragrances grew increasingly enticing, leaving everyone eager for more samples. Even weeks after the event, the captivating aroma of Penhaligon's Malabah, lingering on blotter strips, continued to evoke fond memories.
May 3: Aphrodisiacs
May 10: Perfumed Spirits
May 17: Scents for Foodies
May 24: Perfumed Spirits
May 31: Aphrodisiacs
[More via @gothammag]