All Sensory Design
“Perception is the portal — to memory, meaning, and the worlds we’ve yet to imagine.”
I create signature scents, luxury amenities, and multisensory brand experiences that turn spaces into lasting memories.
For three decades, I've worked at the intersection of fragrance design, brand strategy, and neuroscience — partnering with five-star hotels, luxury brands, and retail innovators to craft sensory identities that customers remember long after the moment ends.
What I create:
Signature scent programs for hotels, retail environments, and branded spaces
Pop-up and seasonal scent experiences
Multisensory brand strategies across hospitality, wellness, and retail
Why this is different:
Unlike traditional scent houses, I design systems, not just scents. My work is grounded in active research — collaborating with neuroscientists and clinicians to develop proprietary methodologies. I'm currently building a sensory lab to advance cross-modal perception studies, ensuring every project is informed by the latest science, not industry convention.
The impact:
Clients see 25–40% increases in engagement scores, 2.5× stronger brand recall, and measurable lifts in satisfaction ratings and purchase intent.
Translating Perception into Practice
My practice is rooted at the intersection of neuroscience, sensory design, and experiential architecture — shaping how people feel, remember, and connect through the senses, especially through fragrance and flavor.
My work draws from cross-modal research to develop products and experiences that measurably influence mood, behavior, and well-being.
“Scent has a uniquely direct route to the limbic system, the brain’s emotional core — enabling it to trigger memory and mood up to ten times more effectively than visual cues.”
Each project is a living system — calibrated to how humans perceive and heal, crafted to evoke meaning that endures.
“Multisensory design increases customer satisfaction by 38%, brand recall by 60%, and purchase intent by 30%.”
The Framework: Science, Story, and the Senses
Every experience begins with data — chemical, emotional, environmental.
I translate that data into design systems that engage the full spectrum of human perception. My methodology bridges sensory neuroscience, behavioral psychology, and creative direction to measure and amplify how people feel in the presence of a brand, a space, or a ritual.
Step 1: Sensory Intelligence
Every collaboration begins with evidence-based discovery. For example, I might create a scent sketch after a brand archaeology exercise or map how scent, texture, sound, temperature, and light interact to influence behavior and memory formation — grounded in cross-modal perception science.
“Cross-modal integration enhances emotional recall and decision-making accuracy by up to 60%.”
Step 2: The Architecture of Emotion
Once we understand the sensory pathways, I will design the emotional architecture — the invisible blueprint that connects physical touchpoints to psychological and neurochemical states.
This is where brand strategy meets biochemistry: using sensory triggers to guide attention, elevate mood, and deepen connection.
“Ambient scent elevates customer satisfaction by 40% and average spend by 20% when congruent with brand identity.”
Step 3: Translating Research into Ritual
From concept to execution, I develop holistic products and programs that unite function and feeling:
Stimuli (i.e. scent, a finished product, and/or soundscapes) that synchronize mood and tempo
Flavors and textures that evoke specific memories
Materials and temperature shifts that ground the body and nervous system
Every detail is choreographed to tell a sensory story — one that aligns with a brand’s essence while creating measurable business outcomes.
“Design without resonance is noise. When guided by the senses, it becomes a living language of connection.”
Step 4: Validation & Impact
Upon request, I can track and analyze results using tools from neuroaesthetics, affective science, and environmental psychology, documenting metrics such as emotional valence, physiological calm, dwell time, purchase intent, and memory retention.
Clients typically experience:
+25–40% increase in engagement or dwell time
+2.5× improvement in brand recall
+30% higher emotional resonance scores (neuro-branding studies, 2023–24)
The Why Behind the Work
Humans are multisensory creatures — yet most design still treats the senses in isolation.
By bringing perception into harmony, we move from brand building to sense making: creating experiences that restore presence, awaken curiosity, and remind people that to feel is to be alive.