Press

Mindy Yang is a distinguished advisor, investor, and creative force behind fragranced, flavored, and functional products and experiences. As an expert in sensory sciences, brand strategy, marketing, wellness, and immersive design, Yang is passionate about incubating and launching unique brands, experiences, and products. Her talent lies in creating emotionally captivating, unforgettable signatures that resonate with audiences worldwide.

FEATURED IN //

• THE SMELL PODCAST: INTERVIEW WITH MINDY YANG, THE WORLD TASTE & SMELL ASSOCIATION

• AN AROMATIC LIFE PODCAST: ELEVATING TASTE AND SMELL

• A PERSONALIZED FUTURE WITH AIGORACAST [YANG AS THE FEATURED GUEST] ON APPLE / STITCHER / GOOGLE PODCAST / SPOTIFY / PANDORA / AMAZON MUSIC

• VINEPAIR: DURING FASHION WEEK, COCKTAIL HOUR GETS A RUNWAY

• ALLURE MAGAZINE: THE CHATGPT OF FRAGRANCE HAS ARRIVED

• THE GUARDIAN: ‘ THE MISSING SENSE’: WHY OUR TECHNOLOGY ADDICTION MAKES US CRAVE SMELLS'

• REAL SIMPLE: SCENT YOUR WORLD

• PERFUMER & FLAVORIST: WORLD TASTE & SMELL DAY

• EDITORIALIST: 5 FRESH SCENTS THAT CAPTURE THE ESSENCE OF SUMMER

• NEWSWIRE: 15 MILLION REASONS WHY

• MINDBODYGREEN: FRAGRANCE TRENDS ARE SHIFTING & SKIN SCENTS ARE CLIMBING TO THE TOP

• MINDBODYGREEN: SYNTHETIC VS. NATURAL FRAGRANCE: PROS, CONS & WHAT YOU SHOULD PICK

• VOGUE BUSINESS: WHY CLEAN BEAUTY BRANDS ARE HEADING TO CHINA

• MIND BODY GREEN PODCAST | CLEAN BEAUTY SCHOOL: THE SCIENCE OF SCENT

• MIND BODY GREEN: 3 EXPERT TIPS FOR FINDING A FRAGNRACE TO MATCH YOUR MOOD (& ALIGN YOUR CHAKRAS)

• WWD’S BEAUTY INC. “HOPE IN A BOTTLE” ISSUE: “HOW INDIE BEAUTY FOUNDERS REDEFINE RELEVANCE.”

• INSIDER TRENDS: “SMELL OF SUCCESS: HOW PERFUMARIE HAS BROUGHT OUR SENSES BACK TO RETAIL.”

• TOWN AND COUNTRY, “WHY FRANKINCENSE IS SUDDENLY SO SMOKING HOT?”

• ELLE, “HOW TO PICK A FRAGRANCE BASED ON YOUR VACATION”

• INTERVIEW MAGAZINE: “SMELLING NOTES: SNIFFING OUT SUMMER’S FRESHEST BOOKS FOR EVERY KIND OF VOYAGE”

• “BEAUTY 2050”, BEAUTY INC BY WWD: “50 FORWARD-THINKING EXECUTIVES”

• THE NEW YORK TIMES: HOW TO CHOOSE THE RIGHT PERFUME OR COLOGNE FOR YOU

• SCOTCH WHISKY MAGAZINE: WHISKY’S PERFUME CONNECTION

• ELLE: HOW TO FIND YOUR SIGNATURE SCENT FOR FALL

• TOWN & COUNTRY: BETTER WITH AGE

• ELLE: THIS PERFUME SHOP DISGUISES ITS SCENTS

• RACKED: WOULD YOU BUY PERFUME WITHOUT KNOWING WHAT IT IS?

• THE OBSERVER: PAMPER YOUR LOVED ONES

• PERFUMARIE：关于香水的一场盲选之旅

• ALTLUXE: REINVENTING RETAIL. SOMETHING NEW TO KEEP AN EYE ON.

• TRENDHUNTER: NO-BRANDING PERFUME SHOPS

• TOTAL BEAUTY: 8 FRAGRANCE TRENDS EXPERTS SAY WILL BE BIG IN 2018

• BEAUTY HEAVEN: THE NEW WAY TO PICK AND PURCHASE PERFUME

• THE GUARDIAN: NOSING AHEAD

• THE NEW YORK TIMES: WHAT PERFUME ARE YOU WEARING? NOW YOU NEVER HAVE TO TELL

• THE HERALD SUN: PICKING A SCENT WITH ONLY ONE SENSE

• PSFK: PERFUME STORE HIDES ALL BRANDING TO FOCUS ON THE SCENTS

• BEAUTY MATTER: PERFUMARIE, AN INTRICATE SENSORIAL UNIVERSE

• WWD: PERFUMARIE OFFERS IMMERSIVE FRAGRANCE EXPERIENCE. SPACE WILL INCLUDE BLIND SMELL TESTS, INTERACTIVE WORKSHOPS, AND ROTATING RETAIL ASSORTMENT

• INSIDE BEAUTY: WHAT’S NEW, NEW YORK? (GERMAN)

• CAFLEURBON: PERFUMARIE LAUNCHES AT 155 LAFAYETTE STREET IN SOHO, NEW YORK CITY - FRAGRANCE ON TAP

• BEAUTY INDEPENDENT: SENSE OF SMELL DRIVES CONSUMER EXPERIENCES AT PERFUMARIĒ’S DISCOVERY STUDIO

• W MAGAZINE: ALL MiN

• GQ MAGAZINE: THE GQ 100. BEST SPECIALTY SHOP IN AMERICA

• DETAILS MAGAZINE: WHY MEN CAN WEAR FLORAL FRAGRANCES TOO

• NEW YORK TIMES: A BRITISH INVASION OF BRANDS

• VANITY FAIR: PROFILE ON MiN NEW YORK

• NEW YORK TIMES: RARIFIED PERFUME: THE PERKS OF MEMBERSHIP

• W MAGAZINE: COME TO YOUR SENSES

• SOUTH CHINA MORNING POST: USING UNCOMMON SCENTS TO DEFINE YOUR HOME

• DETAILS: 2015 HOLIDAY GIFT GUIDE ‘THE ONE PERCENTER’

• FORBES: THE TASTIEST GOURMAND PERFUMES

• WALLPAPER* MAGAZINE: A SCENT FOR EVERY SENSE

• OBSERVER: WHY MILLENNIALS DON’T WANT A SIGNATURE SCENT

• ASKMEN: MATCH YOUR COLOGNE WITH YOUR SCOTCH

• WALL STREET JOURNAL: CHIC, NON-TRADITIONAL SCENTS FOR THE HOME

• ELLE MAGAZINE: MEET THE GOODSMELLAS

• FORBES: CHANGE YOURS SCENT. CHANGE YOUR LIFE

• THE GUARDIAN: BEST FLORAL FRAGRANCES

• ELLE MAGAZINE: DANCING MY WAY DOWN THE FRAGRANCE AISLE

• LUCKY MAGAZINE: HOW TO SHOP FOR PERFUME

• VANITY FAIR FRANCE: 10 DESTINATIONS FOR NICHE PERFUMES

• DEPARTURES: BEST FRAGRANCE BOUTIQUES IN THE WORLD

• ON SERVICE DESIGN in PSFK: THE BESPOKE FRAGRANCE FLIGHT

• PSFK: THE FUTURE OF RETAIL

• BUSINESS INSIDER: HOW TO WEAR COLOGNE

• FUTURE OF STORYTELLING: SCENT STORIES

• BUSINESS INSIDER: ON THE SOLID PERFUME TREND

• THE PURSUITIST: MiN NEW YORK

• GQ: CHECK OUT MiN NEW YORK

• THE NUMINOUS: MATERIAL GIRL. MYSTIC WORLD - MINDY YANG

• RACKED: MY WEEK OF NICHE SCENTS

• RACKED: EXPLORE THE SENSES

• SCENE MAGAZINE: MEMBERS VAULT UNVEILED

• A LOOK BEHIND MiN NEW YORK’S EXCLUSIVE MEMBERS VAULT

• GEAR PATROL: 5 BEST SCENTS FOR FALL

• COLOGNOISSEUR: SCENT STORIES VOLUME ONE

• KIT MAGAZINE: WINTER HOLIDAY PERFUMES
  

• FORBES: A BESPOKE GIFT FOR THE COLLECTOR

• PITTI FRAGRANZE 2014: GRASP THE IMMENSITY

• LUXURYLAUNCHES: SCENT STORIES VOLUME ONE

• MiN NEW YORK: THE SECOND COLLECTION FROM CROSBY STREET

• SENSORY INDULGE

• MEMORY OF SCENT: SCENT STORIES VOLUME 1. PART I

• MEMORY OF SCENT: SCENT STORIES VOLUME 1. PART II

• VAGABOND POLAROIDS: SCENT STORIES VOL1
  

• PERSEFUME: OLFACTORY JOURNEY: SCENT STORIES VOL 2

• MAN OF MANY: SCENT STORIES VOL 2

• TRENDLAND: MiN NEW YORK MEMBERS ONLY CANDLES

• NOWSMELLTHIS: RITUALS

• NOWSMELLTHIS: SHOPPING FOR PERFUME IN NEW YORK CITY

• HIGHSNOBIETY: THE MUDD CLUB CANDLE

• NEW YOR TIMES, CRITICAL SHOPPER: A PLACE OF MYSTERY AND ELXIRS