Meet Mindy Yang.
Mindy is a multifaceted strategist renowned for her expertise in sensory experiences, entrepreneurship, and immersive, human-centric brand, product, and experience design. As a distinguished sensory expert, flavor hacker, olfactory artist, and scent creator, she excels in crafting innovative and evocative experiences that engage the senses and captivate audiences. Her work is deeply rooted in human-centric design principles, ensuring that every creation resonates on a personal and emotional level with its audience.
In addition to her creative pursuits, Mindy is the Founder & CEO of Perfumarie, a cutting-edge CPG incubator, and serves as the Technical Designer and Producer for AvroKO Amenities. As a co-founder of the World Taste & Smell Association and Silverbrook Manor, a Hudson Valley regenerative farm incubator, Mindy exemplifies her unwavering commitment to social and environmental responsibility, while fostering innovation and research for a sustainable future. Her exceptional business acumen, strategic foresight, and leadership prowess have solidified her reputation as a trusted management advisor, investor, and entrepreneur, propelling ventures across diverse industries to success.
Mindy's technical prowess and passion for immersive experiences have led her to excel as a technical producer of immersive products and designs, incorporating cutting-edge technology to revolutionize the way people interact with their surroundings. Her ability to bring together diverse skill sets and drive cross-functional collaboration has been instrumental in delivering groundbreaking projects and driving business growth.
Throughout her career, Mindy has been an advocate for diversity and inclusion, championing these values in her work and mentoring efforts. As a thought leader and sought-after speaker at conferences and seminars, she shares her insights on sensory experiences, entrepreneurship, and innovative product development. With her unwavering commitment to excellence and a desire to make a lasting impact, Mindy Yang continues to be a trailblazer in her multifaceted fields of expertise.
We take great pride in designing and executing brilliant, scalable, turnkey, and unparalleled solutions with your objectives, budget, and ROI in mind.
Coming soon.
Introducing The Perception Matrix – Where the Art of Sensory Innovation meets AI.
Step into the future of sensory experiences with The Perception Matrix, a groundbreaking podcast hosted by Mindy Yang. Each episode takes you on a journey into the world of sensory innovation, where AI and human-centric design redefine how we perceive taste, smell, touch, and more.
From iconic industry pioneers to cutting-edge startups, Mindy sits down with thought leaders who are pushing the boundaries of technology and the senses to transform our interactions with the world around us. Whether you’re captivated by the nuances of flavor engineering, curious about the potential of haptic feedback, or intrigued by the fusion of science and art, The Perception Matrix offers fresh perspectives and behind-the-scenes insights.
Podcast: Clean Beauty School
The science of scent
Our In-House fragrance expert and nose Mindy Yang discusses the scientific reason we’re all so enamored with scent, how to decode perfume notes, and the modern world of functional fragrance.
BRANDING & Positioning
360º Brand Experience Design
We seed, nurture, and transform brands through strategy, coaching, management, design & visual storytelling.
Let us breathe life into your brand with a unified strategy voice, look & feel. Ask about our turnkey formula for long-term success.
We are in the business of bringing visions to life.
STRATEGY & MANAGEMENT CONSULTING
Retain us as your counsel. We offer ongoing research-based guidance, ad-hoc session(s), marketing, sales, tech and legal assistance for small and growing businesses.
Coolhatcher architects roadmaps to help you compete and navigate through business and technology trends. We are experts in needs assessments and pragmatic recommendations to address growth challenges and opportunities.
IMMERSIVE DESIGN; Event, PRINT, WEB, FILM & INTEGRATED CAMPAIGNS
An arm that offers a comprehensive study and development of your brand essence, we offer (a la carte and ongoing) creative support (visual/interactive/social media communication, experiences via events, sound, product, and scent) for memorable, emotive, and illuminating campaigns.
SUCCESS COACHING & MENTORSHIP
We possess the expertise to set you apart in a crowded and competitive marketplace. Fueled by dedication and determination, we will tirelessly strive to achieve the outstanding results you deserve.
Scalable and reliable, Coolhatcher’s experienced thinkers are available as a retained team or as freelancers per hour.
Discover how we can transform your business with interactive, engaged, and unforgettable communication.
Get In Touch
