Meet Mindy Yang.
“Perception is the portal — to memory, meaning, and the worlds we’ve yet to imagine. What we sense becomes what we know. What we know becomes who we are,” Mindy Yang.
Mindy Yang is a multifaceted strategist, sensory innovation consultant, and regenerative farmer-researcher known for her visionary work at the intersection of science, nature, and human-centered design. She is the Founder & CEO of Perfumarie, a cutting-edge CPG incubator, and serves as the Technical Designer and Producer for AvroKO Amenities, where she merges storytelling, sustainability, and technology into immersive, scalable brand experiences.
As co-founder of the World Taste & Smell Association (WTSA) and Silverbrook Manor, a Hudson Valley regenerative farm incubator, Mindy exemplifies a deep commitment to social and environmental responsibility, championing research and innovation for a more conscious, sensory-aware future.
A renowned olfactory artist, flavor hacker, and experience designer, Mindy has earned a reputation as a trusted management advisor, investor, and entrepreneur, propelling ventures across industries — including wellness, hospitality, tech, and consumer goods. Her ability to lead cross-functional teams, translate emerging science into actionable strategy, and deliver emotionally resonant products has resulted in groundbreaking work that redefines how we eat, heal, and connect.
She is also the host of The Perception Matrix and The World of Taste & Smell podcasts, and is currently writing The Perception Matrix book series, exploring perception, neuroplasticity, and the future of human experience in an AI-shaped world.
As a sought-after speaker and mentor, Mindy actively advocates for diversity, inclusion, and interdisciplinary collaboration, inspiring the next generation of creative leaders. Through every endeavor, she bridges creativity and commerce, advancing a new paradigm of multisensory innovation grounded in impact, beauty, and meaning.
In a world flooded by noise and algorithms, it is the quiet recognition of a flavor, a scent, a feeling — that returns us to ourselves.
Coming soon.
Introducing The Perception Matrix – Where the Art of Sensory Innovation meets AI.
Step into the future of sensory experiences with The Perception Matrix, a groundbreaking podcast hosted by Mindy Yang. Each episode takes you on a journey into the world of sensory innovation, where AI and human-centric design redefine how we perceive taste, smell, touch, and more.
From iconic industry pioneers to cutting-edge startups, Mindy sits down with thought leaders who are pushing the boundaries of technology and the senses to transform our interactions with the world around us. Whether you’re captivated by the nuances of flavor engineering, curious about the potential of haptic feedback, or intrigued by the fusion of science and art, The Perception Matrix offers fresh perspectives and behind-the-scenes insights.
Podcast: Clean Beauty School
The science of scent
Our In-House fragrance expert and nose Mindy Yang discusses the scientific reason we’re all so enamored with scent, how to decode perfume notes, and the modern world of functional fragrance.
BRANDING & Positioning
360º Brand Experience Design
We seed, nurture, and transform brands through strategy, coaching, management, design, and visual storytelling.
With a unified voice, striking aesthetics, and purpose-driven strategy, we breathe life into your brand — from concept to execution.
Our turnkey formula is built for long-term success.
Let’s bring your vision to life — beautifully, boldly, and with intention.
STRATEGY & MANAGEMENT Advisory
Retain us as your trusted counsel.
Our Collective of Experts offers research-driven guidance and flexible advisory support — from ad-hoc strategic sessions to hands-on assistance across marketing, sales, technology, and legal matters tailored for small and growing businesses.
We specialize in needs assessments, pragmatic roadmaps, and clear-eyed recommendations to help you confidently navigate emerging trends, growth challenges, and new market opportunities.
Whether you’re scaling, pivoting, or building from scratch, we help you make decisions with clarity and impact.
IMMERSIVE DESIGN; Event, PRINT, WEB, FILM & INTEGRATED CAMPAIGNS
This is where your brand’s essence takes form.
Our immersive design arm offers both a la carte and ongoing creative support — from visual and interactive storytelling to multisensory experiences that include sound, scent, product, and live events.
Through deep discovery and intentional design, we craft emotive, memorable campaigns that captivate audiences and illuminate your brand’s unique story across every touchpoint.
SUCCESS COACHING & MENTORSHIP
We help visionaries rise.
With deep expertise and a personalized approach, we empower entrepreneurs and creative leaders to stand out in a crowded, competitive marketplace. Our coaching is fueled by insight, integrity, and unwavering dedication to your growth.
Whether you’re navigating a pivotal moment or seeking long-term alignment, we’re here to help you unlock clarity, confidence, and the results you deserve.
Scalable and reliable, Mindy and her team of experts are available on-demand. Let’s bring your vision to life with immersive, strategic, and unforgettable communication.
Reach out to explore how we can help you grow, adapt, and thrive.
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